CJP Web Design Online Marketing - Advertising and Promotion

Most businesses can benefit from advertising. Consider whether it would help your business to advertise locally, nationally or internationally. Would it be best to advertise in the trade and technical press? You could advertise in a national or international directory. Remember that advertising isn’t just about print publications, consider whether using a website could achieve your advertising aims. Advertising is an important component of the promotion element of your marketing mix, along with direct marketing, PR, exhibitions or a website. The aim of each of these is to promote your business and communicate the information you want to send to your intended audience.

FREE Guide
Advertising: the basics: This guide discusses how advertising could help you and gives advice on where and how to advertise. It also shows you how to manage the process and ensure you get value for money. Source of the material is "Business Link" © Crown copyright 2005

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